quin diabetes

overview

Over the past 8 months I freelanced for Quin Diabetes working on the graphic side of their social media content. Together with the marketing team I redefined the identity of the online presence of Quin and created content both informative and helpful to the diabetes community.

Distilling the information about T1D into accessible posts, which more than doubled the amount of followers Quin had and got all the love from the community.

link to insta account

duration

November 2021 - June 2022

tools

Illustrator, ProCreate, Photoshop

client

Quin diabetes

role

Graphic designer

social media content

Based on weekly briefs from the marketing team, I created illustrations and graphic layouts for the Quin diabetes social media page.

branding & tone of voice

When I first started freelancing with Quin diabetes, the social media feed was not very personalised and felt very neutral and bleak.

Our goal was to subtly rebrand the social content to make it more impactful and engaging.

I used more saturated colours and added choral as an accent colour to bring a warmer and more engaging tone to the palette. We started included more reels (done by Charlie in marketing) and including humour into the posts.

previous feed

- olive green used (mismatched the logo)
- a lot of text filled posts
- no illustrations
- little to no use of humour
- less engaging
- more "anonymous"

current feed

- use of teal as primary colour and choral as an accent
- using more graphic elements, illustrations and visual representations
- trying to add humour and a friendly TOV when possible
- more personable

story highlights

I created custom diabetes linked icons for the story highlights, which created cohesiveness and made them more engaging for the users.

engagement & community

Followers more than doubled in the time working together and engagement grew. Users shared their own stories and gave feedback, creating a real sense of community and a space to learn and share.